iPhone and iPad Apps Marketing: Secrets to Selling Your by Jeffrey Hughes

By Jeffrey Hughes

The effortless, whole, step by step advisor to advertising Your iPhone/iPad Apps!

There are large gains to be made in promoting iPhone and iPad apps! yet with greater than 180,000 + apps now to be had, simply getting your app into the App shop isn't any longer adequate. You have to put it on the market successfully. Don’t comprehend a lot approximately advertising? Don’t fear: This publication can provide the entire instruments you’ll desire. best iPhone and iPad apps advisor Jeffrey Hughes walks you thru development a successful advertising plan, positioning hugely aggressive apps, determining your message, construction buzz, and connecting with humans who’ll really purchase your app. With lots of examples and reveal photographs, this publication makes iPhone and iPad apps advertising easy!


You’ll find out how To

  • Identify your app’s particular price, audience, and overall message
  • Understand the App Store’s dynamics and select the fitting technique to lower via clutter
  • Set the perfect rate in your app
  • Get App shop and third-party reviewers to suggest your apps
  • Write powerful press releases on your apps and time your exposure for max effectiveness
  • Blog approximately your app and get the eye of influential bloggers
  • Use fb, Twitter, and different social media to generate word-of-mouth buzz
  • Use promotions and cross-marketing, similar to expert agents do
  • Build an viewers that might purchase your subsequent app, too!

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Extra resources for iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (Que Biz-Tech)

Example text

Marketing is not a single event but a series of events that persuade the buyer to take a look at your app and then buy it. Rather than looking at doing a single press release, look for opportunities to make multiple announcements to keep your app in front of your market. Identifying Your App's Unique Value In this chapter you will learn the criteria and steps required to develop a unique selling proposition, including details on understanding your application's unique qualities, strengths, weaknesses, and competitive selling points.

How many times have you seen the same email ads or banner ads? Either you start out with a following, do something significant to get peoples attention, or you have to get the word out. In the next sections of this chapter, we walk through some of the key elements of a winning app. If you are just starting development of your app then you are at a good point to evaluate if the app you are building has these characteristics. If you are mid-development or have completed your app, then use this chapter as a benchmark to assess how well you stack up in each of these areas.

But, even the successful apps that achieve (perhaps) undeserving success have done at least two of these three things right. They definitely have a market for their app, regardless of how stupid or pointless their app may be. They may claim to have done no marketing, but word of mouth (a form of marketing) has propelled them to success. There is never an explanation why an app is not successful. The answer is always there with a little digging. Chapter 1 Your ¡Phone and ¡Pad Marketing Strategy 21 iPhone/iPad App Success A Market?

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