By Celia M. Kingsbury
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Extra info for For Home and Country: World War I Propaganda on the Home Front (Studies in War, Society, and the Military)
Tönnies indeed wrote much on the subject of public opinion both before and after World War I. But it is his earlier work Community and Society (or Community and Civil Society, depending on the translation) that ultimately sheds most light on the construction of propaganda. Like the later works of Mills, Tönnies’s work on public opinion deals with the concept of the mass society and the formation of opinions. ”58 When a community speaks with a single voice, propaganda is often responsible, and the expression of dissident thoughts is checked with a religious zeal.
S. government and with industry in what amounts to a full media blitz. ” Sheet music, a popular medium for propaganda, also reflects food service. ” The smiling, helmeted woman on the cover of the sheet music holds a huge tub of doughnuts. ” The doughnuts, provided as a result of food conservation at home, were admittedly an important part of Food Will Win the War | 43 fig. 5. “The Salvation Army Lassie,” poster, anonymous. Allied morale. For this reason, according to its publisher, the song was “the only secular song number to which [the Salvation Army’s] unblemished seal has been affixed” (fig.
M. 27 For women the canvassers missed, the Food Administration placed pledge cards in other likely places. War Cook Book for American Women, a Food Administration publication, includes a pledge card as well as an explanation of what the pledge entails. ” Obedience is the key here. Agreeing to perform “war service in the home” removes much of the element of choice from questions of homemaking. ”30 While civilian needs would generally take a back seat to those of fighting 36 | Food Will Win the War forces, and food shortages were a constant reality, especially in Europe, the tone of this appeal issued on behalf of the “cause of honor and democracy” is that of Orwellian newspeak.