Fighting to Win, Edition: 1st by David J. Rogers

By David J. Rogers

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After World War II, a man by the name of Eli Shapiro was hired as the Smirnoff salesman in California, and it was Eli's determination and persistence, fueled by a refusal to knuckle under to defeat, that almost single−handedly accounted for the growth of Smirnoff. Since he was not representing a major company or a known brand, Shapiro had tremendous difficulties getting in to see liquor store owners, wholesalers and restauranteurs. What he lacked in clout, he made up for in will power. At times he would wait hours to see a prospect, only to be told that the buyer didn't have time to see him.

Think of your own friends. Some are lively and flexible "up" people; others are constantly down. The former are positive−frame−of−mind, positive ki, explosive−power people. The others are negative−frame−of−mind, negative ki and low−power people. I have two business friends, Jack and Bob, who are very similar with respect to intelligence, ability, knowledge and experience. They grew up together. They even look alike. However, in spite of their many similarities, they're very different. Jack is depressed easily, and sees work life (and personal life too) as something one has to suffer through.

If you need to, go off by yourself and practice exploding into people's offices. " It's the Way of warriors, go−getters and pros. Being afraid to take risks, thinking too much, doubting yourself and hesitating are four common 2. Leaping into Action: Mo chih ch'u 31 Fighting To Win blocks to action. War is the province of uncertainty, and so are business and living. Warriors choose to get their feet wet—risking injury and defeat—over playing it safe. They edge in close to their opponent's sword.

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