Business Research Methods: An Applied Orientation by S Sreejesh, Sanjay Mohapatra, M R Anusree

By S Sreejesh, Sanjay Mohapatra, M R Anusree

Considering examine is healthier realized by way of doing, this ebook emphasizes a hands-on, do-it your self method. The readers have many possibilities to work out how company researches impact and help administration decision.  The booklet used a case research strategy for the entire chapters with interactive video clips. The booklet gave emphasis to quantitative info research utilizing a software, IBM SPSS 20.0. the knowledge research chapters illustrate intimately each one step in operating the software program programs.  The software program courses documents are supplied for all info units: outputs, demonstration video clips, and reveal captures are at the site. This e-book presents scholars so much large support to be had to profit quantitative data research utilizing SPSS. therefore, the authors ready this textbook and all of the extra fabrics to aid the scholars to appreciate the sensible ideas of industrial study and the way to use them in real-life events.

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1 Steps in the Research Process 19 backwards; that is, a research design should be selected based on the end result that needs to be obtained. For instance, to study the cell phone usage patterns of customers in public places, an observation technique would be a better method than a survey research as it would save on research costs and would not require the researchers to rely on the responses of the respondents. Once the researcher selects a research method that is most appropriate for the research, he now needs to develop a sampling procedure.

Data collection and evaluation can be described as the execution phase of the business research process, while report preparation can be considered as the last phase. In this chapter, we will discuss each of these phases in detail. 1 Steps in the Research Process The steps in the research process, namely identification and definition of the problem or opportunity, planning the research design, selecting a research method, selecting a sampling procedure, data collection, evaluating the data and finally preparing and presenting the research report have been shown in the Fig.

Secondary data might also hold a solution to the problem: Research problems might not require the gathering of primary data each time.

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