Building a Buzz: Libraries and Word-of-mouth Marketing by Peggy Barber

By Peggy Barber

Are looking to get the observe out approximately your library within the cheapest means attainable? you could accomplish that with the potent word-of-mouth advertising (WOMM) concepts specified by this publication. inventive retailers, Peggy Barber and Linda Wallace, carry you sound advertising rules to unfold the be aware approximately your library in the neighborhood with: a method that works for you, WOMM must-haves, the right way to successfully convey your message, and top practices and insightful reports. Renown for his or her creativity, Barber and Wallace convey you WOMM principles that can assist you flip your current library buyers right into a significant advertising strength.

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We miss a lot of opportunities by not encouraging the circ staff to promote the library. Get your circ staff out there. Get them trained and empowered and let them go. It will surprise you! 24 • How to Build a Buzz photos of local folks help sell newspapers. Readers will enjoy looking to see who’s featured this week and what he or she has to say—a fun, quick read. We encourage you to work with your local newspaper staff to come up with a format that works both for you and them. You can also seek out experts, such as newspaper columnists, professors, and business and government leaders, to get extra-special, high-powered quotes.

Let me show you”) and perhaps a couple statistics or examples—the more attention getting the better. You will also want to develop messages and message sheets for special promotions. If you are introducing a new serÂ� vice or program, it’s a good idea to attach a fact sheet, Q&A, or other background materials. ) sage sheet that the Winnetka-Northfield Reproduced with permission. (Illinois) Public Library District used for a campaign to increase the use of online databases. You can see the full report in chapter 5.

Make “Tell your friends” your mantra. • Be especially nice to new users. They are more likely to tell others. • Don’t just tell them. Show them how to use databases or online reserves. • Put something in their hands—a bookmark, brochure, or business card—to reinforce your message. • Send a message with your message. Add a signature line on your e-mail. • Collect testimonials. The next time someone says something nice, get it in writing and ask for permission to quote him or her. • Share stories about satisfied customers.

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