Advances in Hospitality and Leisure, Volume 1 (Advances in by Chen, Joseph S. Chen

By Chen, Joseph S. Chen

Positive factors insights from a number of clinical stories within the domain names of hospitality, rest, and tourism. This paintings goals to go beyond the leading edge equipment of inquiry in an effort to encourage clean study themes which are important and feature been in huge ignored.

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72–91). Cambridge, MA: Marketing Science Institute. , & Charters, S. (2000). Service quality at the cellar door: Implications for Western Australia’s developing wine tourism industry. Managing Service Quality, 10(2), 112–122. , & Carlsen, J. (1999). Evaluation of service quality at events: The 1998 Coca-Cola Masters Surfing event at Margaret River, Western Australia. Managing Service Quality, 9(3), 158–166. , & Palmer, A. (2001). Survey timing and consumer perceptions of service quality: An overview of empirical evidence.

Miquel, M. J. (1997). The influence of motivation, experience and satisfaction on the quality of travel agencies. In: P. Kunst & J. Lemmink (Eds), Managing Service Quality. London: Paul Chapman. Bitner, M. J. (1990). Evaluating service encounters: The effects of physical surrounding and employees responses. Journal of Marketing, 54(2), 69–82. Bitner, M. , & Hubbert, A (1994). Encounter satisfaction versus overall satisfaction versus quality. In: R. Rust & R. L. Oliver (Eds), Service Quality: New Directions in Theory and Practice (pp.

The Internet will be the primary marketing channel for the hospitality industry. Environmentalism will be a dominant marketing strategy in hospitality. a Scale: 5 = Very likely to occur; 1 = Not at all likely to occur. 5 10 0 Marketing to Lodging, Food Service and Club Consumers in the Future 35 as the Internet becomes ubiquitous and related communication and dissemination tools are no longer evanescent. These include: e-mails, chat rooms, and blogs (web logs). Viral marketing is recognized for its ability to encourage individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

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